New marketing campaigns for Newcastle Brown and Scrumpy Jack

Heritage Drinks, the joint venture established between Scottish and Newcastle and Jygsaw Brands last November, has announced new marketing initiatives around two of its brands.

The first, Newcastle Brown Ale, is celebrating the tenth anniversary of the Angel of the North, by introducing special edition labels featuring sculptor Anthony Gormley's statue. The Angel overlooks Newcastle upon Tyne, the heartland of Newcastle Brown Ale.

On and off-trade bottles of Newcastle Brown Ale will carry the Angel labels and the celebration will include an Angel party, bringing local artists and the community together to Low Fell Hill, Gateshead, where the Angel stands.

The second, Scrumpy Jack, will be the official cider of Village Cricket for 2008, building on its long association with the sport.

The npower Village Cup was established in 1972 and is organised and run by The Wisden Cricketer, the UK's biggest cricket magazine. The Wisden Cricketer runs the npower Village Cup, a grassroots cricket tournament involving over 400 village cricket teams.

Scrumpy Jack will be supporting the sponsorship throughout the summer with a press advertising campaign, a promotion for supporters to win a VIP trip to the npower Village Cup final at Lords and in outlet promotional activity. Scrumpy Jack will also be sponsoring a new "player of the round" award.

John Edwards, marketing director of Jygsaw Brands, said: "This is a perfect sponsorship for Scrumpy Jack, taking this great brand back into its heartland of local village communities across the land."

Heritage Drinks has responsibility for ale brands McEwan's, Youngers, and Newcastle Exhibition as well as cider brands Woodpecker and Scrumpy Jack.