First Drinks relaunches Taboo
Vodka fusion drink Taboo, distributed in the UK by First Drinks Brands, has been given a makeover and a summer marketing campaign will complement the new look.
Consumers can claim a "Taboo Bedroom Floorfiller" CD by collecting vouchers that will be given out with every purchase of the drink in the on-trade.
The promotion is communicated on tent cards and posters, produced for outlets to drive purchase. Other marketing activities include competitions to give away tickets to see West End musical Dirty Dancing.
Modifications to the new bottle include an introduction of bold silver circles to the label. Taboo's swirl logo is highlighted within the design. Serve indicators on the neck of the bottle also suggest mixing Taboo.
Riana Gallagher, Taboo brand manager said: "The new look is reflective of Taboo's contemporary and innovative outlook, while the Taboo Bedroom Floorfiller CDs are a fun and entertaining way of reaching our target market.
"We are confident both initiatives will appeal to our existing base of loyal consumers, who enjoy the tropical flavours and distinct taste, and reach out to a new market."
