Jean-Christophe Novelli goes al fresco with Carlsberg

Carlsberg is offering five pubs the chance to take part in an al fresco cooking masterclass with leading chef Jean-Christophe Novelli, as part of campaign promoting 'probably the best BBQ in the world'.

New free trade direct supplied stockists signing up with Carlsberg before July 18 will be entered into a prize draw for the pub manager and chef to attend a day at The Novelli Academy.

The mastercalss will see Jean-Christophe working closely with the winners to create specially designed menus for the five winning pubs. He will then select the chef who has shown the most potential during the day to win a Novelli-hosted exclusive evening event at their pub.

Ian Hannaford, marketing manager for Carlsberg brands said "Jean-Christophe helps to reiterate the premium positioning of Carlsberg beers and we hope this promotion gets our potential stockists excited about partnering with Carlsberg.

"Imagine the chance to devise a menu with one of the world's greatest Michelin-starred chefs."

In addition, each new account that takes on two Carlsberg UK draught brands will be given a free Weber barbecue.