In Brief

Hoeked on South Africa

Constellation Europe has launched the South African wine brand Fish Hoek, a range of single-grape varietal wines.

This summer, Fish Hoek, made by South African winemaker Bruce Jack, will be supported by a heavyweight press advertising and marketing campaign.

Constellation has designed the packaging to maximise how much the bottle stands out on the back of the bar.

A company spokesperson suggested: "Fish Hoek should be included on wine lists, and lists should be segmented by style, rather than country."

Corona's jump thrills

Wells & Young's has lined up Corona Extra to sponsor the waterski competition London Liquid Leisure Night Jump for the seventh year.

The Corona Extra sponsorship will be supported by a major branding programme, including "giant inflatables, banners and an archway —

plus lots of Corona Extra".

A special liveried double-decker bus and a branded vehicle fleet will also be on hand.

Managing director Nigel McNally said: "Corona Extra is synonymous with action sports across the world, which reflect the brand's core attributes. This thrilling event features the best competitors from around the globe."

More than 5,000 spectators are expected to watch the waterski jump on 24 August at Datchet, Berkshire.

and expects to over 5,000 spectators.

"The unusual logo draws consumers in when placed alongside the traditional rectangular, plain label found on so many wine bottles, adding real interest for consumers, whilst maintaining the appeal of a premium brand. To maximise this benefit, it is recommended that Fish Hoek is placed at eye-level," the company said.