Imogen Pudduck, Red Bull

Pudduck's CV

Background​With more than 10 years' experience in sales & customer marketing, Imogen Pudduck started life working for toy manufacturer Hasbro before moving on to Polaroid cameras. There she worked in the grocery sector as national account manager for Asda and Tesco.

Pudduck has been Red Bull trade marketing manager for five years, a varied role that has included managing the re-launch of the Red Bull field sales team, the Red Bull Academy, as well as building a new customer marketing team from scratch.

Areas of expertise​Pudduck is now head of customer marketing across both on and off-trade, managing a team of 14 and a mix of disciplines including category management, insight and planning, activation, image development, innovation and design.

Pudduck says:​ "People are more marketing-savvy than ever, and traditional media is having less of an impact. More companies are recognising the value of investing in marketing initiatives that directly target the consumer in outlets.​

"At Red Bull we tailor our marketing to the particular target audience, truly becoming part of the scene —and taking our approach to consumers in pubs is no different."