Good morning customers
With more pubs
now serving coffee it is an ideal time
to drive incremental morning food sales too. PubChef reports
The opportunity for licensees to offer morning goods with hot beverages or smoothies and juices is huge, with a wealth of new custom to target such as tourists, shoppers and seasonal visitors all searching for a comfy seat to rest weary feet and refuel for the day.
Licensees can maximise spend on hot drinks by offering a range of cakes, pastries and doughnuts throughout the morning.
Try driving sales through specific promotions such as a coffee and a pastry for a set price or by making sure your offer is well promoted on menus and on signage both inside and outside your pub.
Also tempt customers into impulse purchases by displaying morning goods on your bar.
How two pubs have shaped their offer
The Empress of India
Victoria Park, London
?.theempressofindia.com
Customer base: Local residents and some local businesses during the week
Weekly number of coffee covers: 100
How long have you had this type of offering?: Since opening in November 2006
Why introduced?: Demand from the many young families in the area
When available?: Weekdays, 9am to 12noon
How is your offer marketed?: Local database, website, flyers
What's on offer?: Fresh juices/smoothies (£3.60); traditional loose-leaf teas (small pot £2.20/large £4.80); pain au chocolat and raisin; croissant with butter and jam; almond and marzipan croissant (£2); toast (£1); Coffee - latte, Americano, cappuccino, hot chocolate (£2); Babyccino (free)
Most popular choice: latte, cappuccino and pain au chocolat
Top tip for a successful offering: Offer variety and value for money
The Queens Head
Brandeston, Suffolk
?.queenshead-brandeston.co.uk
Customer base: Village pub. Families,
blue-collar £, business people
Weekly number of coffee covers: 35 over two mornings, but increase anticipated
How long have you had this type of offering? Since November 2007
Why introduced? Demand from parents at nearby schools
When available? Wednesday and Friday, 8.30am to 10.30am
How is your offer marketed? Word of mouth; flyers locally and at nearby school; pastries given to parents at school gate; website
What's on offer? Cappuccino, latte, Americano, hot chocolate - with a homemade biscuit (£1.50); mini Danish pastries/banana bread; (coffee, two Danish - £2.50)
Most popular choice: Cappuccino
Top tip for a successful offering: If you have a good idea, but initial uptake is low, modify it if necessary but stick with it.
New products
Loafing around
Delice de France has launched a range of mini-loaf cakes. The range includes Victoria sponge-filled mini loaf and sticky toffee mini-loaf cake. Served hot or cold as confectionery or a quality desert, the
thaw-and-serve range adding real value
and versatility.
For more information visit
?.delicedefrance.co.uk
A new twist
Moy Park Foodservice has launched a vanilla-glazed cruller - a light, cake-style donut swirl, iced with a natural vanilla glaze. With a unique shape and premium ingredients, it is sure to be a hit for people looking for a treat to accompany morning cappuccinos or with a hot chocolate.
For more information visit
?.moyparkfoodservice.com
