Punch signs games machine deal
Punch Taverns has signed a new three-year contract worth £150m with leading gaming group Gamestec.
Gamestec has been responsible for the management of more than 8,000 machines for Punch Taverns, a figure representing 50% of the pub group's entire estate.
Jonathan Paveley, group commercial director for Punch Taverns, said: "Punch Taverns is committed to helping its customers grow their machine revenues and we continue to pursue the creation of the highest quality pub estate.
"We've worked closely with Gamestec's senior team and their outlook and long term business plans match our own objectives for further growth.
The award of a three year extension to the contract is a reflection of our confidence in their capability to meet our needs, and in their suitability as a partner for Punch.
"Gamestec have consistently demonstrated they are the right operator to assist us in helping sites grow cash in box and providing games that provide a great player experience."
Derek Lloyd, chief executive of Gamestec's parent company, Danoptra Gaming Group, said: "Punch Taverns has been a Gamestec customer for more than ten years and we have been the company's main supplier for the last two.
"This deal represents a further strengthening of our relationship with them and is evidence of the effectiveness of the changes we have made. We are delighted that Punch share our views and feel that we are the partner best equipped to support their future growth.
"Our efforts will now be focused on delivering the service and innovation that Punch and their customers expect in a changing market."
Gamestec recently teamed up with Punch Taverns to deliver an innovative new way of increasing cash in box revenues.
The two companies worked alongside each other to run tournaments within Punch Tavern sites during August, September, and October using Gamesnet SWP terminals across 300 pubs in the UK.
Participants went head to head on gaming bestseller "Deal or No Deal", spelling game "Word Soup", and the ever-popular "Ant & Dec's Saturday Night Takeaway".
