MA drive for quality

It sounds simple to say it, but delivering a top quality experience takes hard work. In a pressured environment it's often the small details that slip, but when you add them up - they're the things that count. Especially to customers.

Turning an average experience into a great one is the single most important challenge to the pub trade right now, and that's why we believe quality has top be at the heart of everything the trade does.

To help licensees achieve this, we are launching Drive for Quality - a bold editorial campaign designed to inspire new ideas and fresh thinking.

Pubs who go the extra mile make more profit, a pot of gold that's worth the effort to pursue.

Here's a taste of just some of the features we'll be running in our Drive for Quality campaign:​

• First-hand advice from licensees who have successfully raised standards - with tips you can put into practice

• Our new series - Be Famous For - will tell you how to create a niche for your pub, excelling at something that keeps customers coming back. We kick off with how to be the best outlet for families

• MA initiative with leading suppliers to drive quality in all categories

• An in-depth focus on the importance of training and why it's vital to your success

• Top entrepreneurs on the business book that most influenced them, and why licensees should read it

• Want personal advice on how you could improve from someone who's done it? The MA's Flying Doctor - former BII Licensee of the Year-turned-business consultant Ali Carter - will be putting pubs under the microscope, giving advice on improving quality and profit.

After Ali's SWAT analysis we'll go back to see how trade has changed. If you would like to take part, email your name and location to: ebfvr.qniracbeg@jvyyvnz-errq.pb.hx​

• Offer outstanding service

• Give customers a brilliant experience every visit

• Focus on well presented, quality food and drink

• Don't be afraid to try new things

• Put your pub at the centre of the local community

• Stand out from the crowd

• Become a beacon of quality that inspires other businesses

• Get your pub talked about

• Be better than anywhere else your customers could be spending their money

• Strive to appeal to the new crowd of customers, post-ban

• Train your staff, and keep training them

• Earn more - top quality means better profit