New menu for Two for One
Spirit is focusing on healthier choices and improved pub classics on its new
Two For One menu.
The revamped seasonal menu for its Two For One pubs and Family focused pubs
includes a link-up with Heinz to offer the company's new HP Steak Sauce on
two dishes - the 10 oz rodeo rib eye steak and the 8 oz rodeo burger. Spirit
is the first pub company to use the sauce, which will not be on sale to the
general consumer until later this year.
Spirit has 103 Two For One pubs where, all day and every day, two adults who
order two main meals receive the cheaper meal free.
Head of Food Paul Farr said: "We could see the opportunity to add branding
to the menu and both dishes carry the HP logo on the menu. There is an added
perception of value with a recognised brand and product and it looks like
being a great partnership, judging by the initial response from our
customers."
Pub classic the steak and ale pie has been improved with a British beef
filling and more ale for a richer taste, served up in a traditional square
shape. Improvements have also been made to the lasagne with Aberdeen Angus
beef and to perennial favourite chicken tikka masala. Sales of each of these
popular dishes exceed one million a year.
Paul explained: "Two For One is already a strong offer where customers
recognise quality as well as value. We are continually looking to build and
develop that offer which means retaining and improving our best sellers
while also providing a wider choice. Our value food business is showing year
on year growth and part of that success is due to understanding what our
customers want."
The menu has a new range of dishes in the healthier choices section,
including a king prawn skewer salad to Mediterranean chicken pasta and
salmon with lemon sauce.
For the main meals section there remains the option of swapping chips and
peas for a fresh salad or diners can opt for a jacket potato or new potatoes
rather than chips or mash.
A specials board, which changes on a weekly basis, gives people more reason
to return and try something different.
For dessert, adults can indulge in favourites from their schooldays brought
right up to date. The new trio lolly dipper features frozen chocolate
strawberry and vanilla flavoured mousse served with chocolate sauce for
dipping and 100s and 1000s for sprinkling.