BrandsBriefs
Innis & Gunn at the Fringe
Innis & Gunn oak-aged beer is sponsoring a series of gigs at the Edinburgh Fringe Festival's Acoustic Music Centre until 26 August. The beer will be sold in the venue's bar and be supplied to performers at more than 100 shows, featuring acts from as far afield as the UK, Canada, Sweden, the Czech Republic, the USA, Spain, Norway and India. It's the second year that Innis & Gunn has linked up with the event. John Barrow, event programmer at promoter Stoneyport Associates, said: "Programming on this scale is costly so the financial support from Innis & Gunn is a big help, especially with the publicity, which is crucial in getting visitors to the venue. We hope to continue this partnership for festivals to come."
Flash Harry autumn ale
Stockport family brewer Frederic Robinson is to release its third seasonal beer of the year in September. Flash Harry is a 4.1% abv autumn ale which will go through to November. The final seasonal ale will be Mr Scrooge Humbug bitter, which will appear in time for Christmas. Flash Harry will be available to all of the 400-plus pubs in Robinson's own estate, and nationally through a network of wholesalers. The other seasonal launches earlier in 2007 were Dark Horse and Dizzy Blonde.
Spier expands wine range
South African wine producer Spier has added four new wines to its Colours range of on-trade exclusives. The new line-up includes a 2007 Chenin Blanc from the Breede River Valley region in the Western Cape, and a 2007 Chardonnay, which has undergone two months' less maturation. There is also a Pinotage which has been barrel-aged for six months and a 100% Pinotage rosé. They join the existing range of Chenin Blanc-Sauvignon and Merlot, which was introduced in May in an attempt, said Spier, to "satisfy demand for well-structured, fruit-driven South African wines in the on-trade". All the wines are sealed under screwcap and supplied by PLB.
Old Speckled Hen club
Greene King has selected 650 licensees who stock Old Speckled Hen ale to become Old Speckled Hen Appreciation Society members. Privileged members will be the first to receive the latest brand news and product information on the ale. The
licensees will also receive unique perks
only available to society members, including one-off offers on PoS and the opportunity to win unique prizes.
Greene King marketing director Fiona Hope said: "The Society has been created as an elite club to reward those licensees who have shown strong support for Old Speckled Hen."