Greene King sets up 'development pub estate'
Greene King's tenanted division Pub Partners has set up a "development estate" of 160 pubs from across the country that will get increased support from regional managers - the Greene King term for business development manager - to help them develop trade.
The company has promoted five of its top Regional Managers (RM) to the position of Senior Regional Manager to oversee the development of the estate, effectively creating a new region.
The new development estate will be overseen by Andy Spencer.
These are good pubs that are not necessarily performing as well as they could be Pub Partners boss David Elliott.
Pub Partners boss David Elliott said: "These are good pubs that are not necessarily performing as well as they could be."
The RM ratio to pubs in the new division is around one to 30, far lower than the industry average of around one to 60.
The Greene King move is aimed at matching some of its best RMs with the pubs that have the greatest untapped or underutilised potential.
It is believed to be an industry first in terms of creating an intensive development structure. The Greene King re-organisation follows a decision to increase the General Manager support for the tenanted division of Hardys & Hansons after it was acquired last year.
The company reduced the RM to tenant ratio to 1 to 35 to ensure Hardys & Hansons licensees saw improved input.
Elliott said: "We we were determined to give them the best possible support and to give them every chance (to boost trade)."
The Greene King RM-to-pub ratio for the rest of its tenanted pubs is 1:50. The new development estate is made up of pubs throughout England.
