Southern Pride stamp for regional meats

Pubs in the south of England will now be able to show their pride in the region's high quality produce with a new brand.

Portsmouth based Solent Butchers.have launched the Southern Pride brand, showcasing premium beef, lamb and pork from the region's farms

Selected from herds reared on farms which use traditional farming and finishing methods, the beef and lamb brands are produced to a high quality specification that complies with the English Beef and Lamb Executive's (EBLEX) Quality Standard scheme. The beef is allowed to mature for 14 days on the bone for extra flavour and tenderness.

Southern Pride Pork and Southern Pride Premium Pork Sausages are sourced exclusively from farms in South of England that have been independently audited to the British Quality Assured Pigs (BQAP) standard.

Solent Butchers managing director Mark Cristofoli said: "With provenance becoming increasingly important to customers, we felt it important to develop a premium quality regional brand that caterers can put on the menu and serve with pride."