Steak with source?

The Meat and Livestock Commission (MLC) has called for pubs to properly identify the origins of the meat they serve.

Following the announcement of plans for new laws in Scotland to force all restaurants and pubs to identify the country of origin of beef on the menu, the MLC is calling for more menu transparency across Britain.

A recent MLC survey found that more than 60 per cent of consumers rate it as important to know the country of origin of meat when eating out of home.

Richard Lowe, consumer affairs director for MLC, Consumer Affairs Director for MLC, Consumer Affairs Director for MLC, Richard Lowe, said: "The case is clear and compelling: as consumers become more interested in food the demand for information grows.

"There are no legitimate excuses - this information should be given and regulations regarding the proper labelling of meat must be enforced."

Moves in Scotland are aimed at protecting the quality and reputation of its beef industry.

Ross Finnie, environment minister, has ordered new regulations to be drawn up telling consumers where beef on the menu originated.

He said: "Scotland is world renowned for its beef. With consumers having an increasing interest in where their food comes from, many are frankly staggered to find out that Aberdeen Angus beef can come from South America."

The move will bring Scotland in line with countries such as Ireland and France, where EU regulations requiring supermarkets and other retailers to tell consumers the country of origin of meat cuts have already been extended to restaurants.