LTC calls for younger members
Alastair Eadie, chairman of the Licensed Trade Charities Trust, told the annual conference of the Licensed Trade Charity in Torquay that the organisation needed to study its objectives, its involvement, increase its research and not be afraid to persuade long standing Trustees to stand down to allow young people to come forward with new ideas.
He suggested ageism was often overlooked by charities generally with the result trustees hung around for far too long.
At times, this proved detrimental because 'a room full of older people' was often off-putting to young people, despite the fact they had a wealth of experience to offer. Is there any way you could extend your trustee base by involving more company executives from the very firms from whom you want support?Alastair Eadie, chairman of the Licensed Trade Charities Trust
Fixed Term"Perhaps a good idea would be to form a special off-shoot of the LTC aimed at young executives in companies who could spread the good work of the charity. An idea is for trustees to serve a fixed term of six years which would generate less reactionary thinking but many new ideas and a fresh and vibrant atmosphere."
Eadie suggested the LTC should concentrate on drawing trustees from the very companies from whom it wanted money as well as those who have yet to give their support.
"Is there any way you could extend your trustee base by involving more company executives from the very firms from whom you want support?" he asked.
75% unawareA recent telephone survey showed that only 29 per cent of those questioned in the industry were aware of the LTC and 75 per cent of those were not aware of its work and very few knew about its membership scheme.
"The LTC needs to monitor the results of such research in order to appeal to new and younger individuals and companies," Eadie added. "The changes in the industry have been innumerable and are still taking place. Vertically integrated companies have largely disappeared and with that has gone the old paternal spirit that used to exist between brewers and their tenants. Many old British companies are now in the hands of foreign firms who may not know about British charities."
