What the papers say.

What the papers say.
Iain O'Neil takes a regular Monday morning look at what the weekend's national newspapers had to say about the licensed trade.

This weekend's papers were fairly quiet on licensed trade matters - perhaps using all their staff to 'reveal' the innermost thoughts of the Celebrity Big Brother housemates.

The Sunday Telegraph

JD Wetherspoon's share prices did get a mention in the Sunday Telegraph.

The newspaper's business reporters are still encouraging shareholders to sell JDW shares saying the pubco's format 'has become tired'.

They warn that significant investment and alert new management are needed to breathe life into the some of the chain's pubs.

The Business

The Business reported Inbev bought Chinese brewery Fujian Sedrin for around £424million making it the second biggest brewer in the People's Republic.

By the end of 2006 the Belgian giant, and world's biggest brewer, will control 30 breweries in south-east China.

China is the world's biggest beer market and Inbev estimates that over the next 15 years the country will account for 44% of the global increase in beer consumption.

The Sunday Mirror

The Sunday Mirror reports on a new beer-serving technology ready for trial on Six Nations rugby fans.

It says supporters will be able to get cold beers dispensed on draught in their stadium seats.

According to the Mirror, bar workers carrying portable drinks machines on their backs will serve cold beer and lager.

Dutch businessmen Alex Keizer and Sander Huisman, who came up with the idea, said: "The in-built cooling system in the backpacks ensures the desired temperature is maintained at all times."

The Sunday Telegraph

The Telegraph reports on city broker Cazenove advising Diageo shareholders to sell when the price hits 843p. Diageo shares are currently at 829p but Cazenove believes the company is over-valued.

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