Coors to push on with technical services venture

Coors will continue efforts to join Service Dispense Equipment Ltd, (SDEL) the joint venture between Scottish Courage and Carlsberg UK to provide...

Coors will continue efforts to join Service Dispense Equipment Ltd, (SDEL) the joint venture between Scottish Courage and Carlsberg UK to provide technical services and equipment to pubs.

A ruling from the Competition Commission provisionally ruled against the venture, claiming it could ultimately result in poorer quality beer and increased prices for pubs.

But after the commission issued a list possible remedies, Coors has said it will work on the issues raised to reach a conclusion.

The list of remedies from the commission includes a detailed set of rules that would allow a third party technical service provider access to SDEL and govern technical service provision.

It has also suggested a code of conduct to ensure a "health subcontractor market."

A spokesman said: "Coors Brewers notes the Competition Commission findings and remain committed to working with all parties to address any perceived concerns."

Related articles:

Coors and SDEL deal thwarted by Competition Commission (6 January 2005)

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