Top 10 RTD brands
2004 ranking* 2003 ranking* Smirnoff Ice 1 1 WKD 2 2 Bacardi Breezer 3 3 Reef 4 4 VK 5 5 Archers Aqua 6 6 Red Square 7 7 Vodka Mudshake 8 22 Chekov Ice 9 12 VHF 10 15 *Rankings based on MAT to July 2004 and July 2003 Methodology l AC Nielsen, a VNU company, is the world's leading marketing information company. Offering services in more than 100 countries, the company provides measurement and analysis of marketplace dynamics and consumer attitudes and behaviour. Clients rely on AC Nielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. l AC Nielsen is the recognised authority of the alcoholic drinks trade in the UK and provides market data information and analysis to brewers, distillers, vintners, importers and retailers. l This data is sourced from AC Nielsen's On Licence Audit for Great Britain, Covering the Total UK On Trade. The audit utilises a sample to represent a universe of 132,000 outlets.
