Dress distress in latest XXXX ad
Interbrew has chosen a pub setting for the second commercial in Castlemaine XXXX's ongoing £11m marketing push.
Thenew TV ad for the Aussie lager will run until the middle of next month.
Continuing the theme of drinkers' "frustrated desire for a refreshing XXXX", the creative shows the spirits of a weary traveller being lifted by the sight of a branded XXXX pub, until he discovers that he is unable to go inside because of a strict dress code.
Spikey helps bottles battle date rape A new piece of anti-spiking equipment is being launched to protect RTD drinkers from the threat of date rape.
Spikey, created by R&G Products, is designed to fit standard 275ml bottles, used by most RTD brands, and will be available from November.
Inserted by the barman into bottlenecks, the fluorescent seals only leave enough space for a straw, reducing the risk of spiking.
Wine producer's Brut for women A UK wine producer is widening its reach and reviving a forgotten style of beer making.
The English Wines Group, based in Kent, is launching a new brew made using Champagne yeast as part of its Curious range.
Brut is being tested in selectedon-trade accounts and will be priced at a similar level to speciality Belgium beer Hoegaarden.
Aimed at "discerning beer drinkers", the beer is specifically targeted at women.
Frazer Thompson, managing director of EWG, said: "With an abv of5%, Brut tastes light, dry and spritzy.
It has a strong hop aroma, produced by the Saaz and Cascade hops, with a yeasty,biscuity aftertaste."
Amarula's £500,000 Christmas gift First Drinks Brands is ploughing £500,000 into a pre-Christmas push for Amarula.
In a re-run of last year's "Where will a sip take you?" campaign, the cream liqueur a blend of fresh cream and distilled marula fruit will appear in the national press as well as in women's glossy magazines.
T&T backs music's Mobo Awards Soft drinks brand T&T Beverages has signed up to sponsor the Mobo Awards, which take place in London tonight.
Designed to honour the best in British and International urban music, the "alternative" event is a "perfect fit with T&T's brand values of individuality, originality and the anti-pop culture championed by T&T's Had Enough of Pop campaign" said T&T.
