Everards has produced Equinox its latest seasonal ale. The
It is brewed with Maris Otter barley and Goldings hops and tasting notes declare: "It delivers an unusually delicate balance of sweetness and bitterness on the palate.
Dry hops give it a delicate nose and a delightfully more-ish character."
Equinox is said to be a suitable ale to accompany food.
The pale golden coloured ale is being made available to Everards' tenanted estate of 132 pubs as well as independents and freehouses.
Equinox will replace Everards summer ale Sunchaser, which was brewed for the first time this year.
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Norwich brewer Woodforde's is linking with other Norfolk-based companies in a campaign to promote more awareness about Horatio Nelson.
The companies hope that the link with one of Britain's heroes will help improve sales of their products, especially during 2005 the bicentenary of Nelson's famous victory over the French and Spanish at the Battle of Trafalgar.
Woodforde's hopes the campaign will further stimulate sales of Nelson's Revenge, its 4.5% abv award-winning special bitter, as well as Admiral's Reserve a 5% abv ale that was first brewed in April 2002 to celebrate the brewery's 21st anniversary.
Both beers were named in honour of the great man.
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Heineken has launched a new packaging concept in the UK for its 5% abv lager an aluminium bottle.
The green and satin aluminium-finished bottle has been devised by a Parisian designer and is said to keep the contents ultra fresh and cold.
Nicknamed Fusee, the 330ml bottles will only be available in around 400 of the "coolest bars, restaurants, nightclubs and hotels across the country".
Fusee was first trialed in Paris last year and was said to have received wide acclaim.
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Ridley's is conducting its first poster campaign to promote the Essex brewer's beers.
The 48-sheet poster campaign kicked off this week and will run in Essex and Suffolk the Chelmsford brewer's heartland.
Marketing manager Nelion Ridley said the campaign would build on the company's recent and successful corporate rebranding.
"Ridley's cask-ale volumes are growing year-on-year with brands such as Old Bob, Prospect, IPA and Rumpus becoming more popular with cask-ale drinkers in Essex and beyond," he commented.
"Primarily a consumer campaign, Why choose the obvious?'
it is aimed at raising awareness of Ridley's within our tradingheartland.
"It is slightly tongue in cheek and designed to appeal to both Ridley's devotees and to existing cask-ale drinkers who have yetto try one of our ales.
However, if the campaign succeeds in encouraging lager drinkers to order a pint of Ridley's, then so much the better.
