Coors' tips for success
30-Jan-2003
l Stock small cask containers that can be sold within 48 hours and hold for three days in the cellar to achieve the correct temperature before...
Jacob's Creek 'says when'
29-Jan-2003
Australian wine brand Jacob's Creek has put a £4m shrimp on the marketing barbecue as part of a "new global communication platform". Owner Pernod...
Belgian brewer makes its Marque on cask ale sector
28-Jan-2003
Interbrew UK has reinforced its commitment to the cask ale sector by becoming the latest signatory to the licensed trade's independent accreditation...
Britvic's Freekee show to hit town
27-Jan-2003
Britvic Soft Drinks has heralded the creation of a whole new drinks category with the launch of a "revolutionary" new carbonated milk-based...
Ken's charge could affect pint cost
24-Jan-2003
London Mayor Ken Livingstone's controversial decision to charge motorists £5 a day to drive into central London could lead to a more expensive...
Thomas Hardy invests £2.5m in Dorchester brewery site
23-Jan-2003
by The PMA Team Thomas Hardy Brewery is to invest £2.5m on its site in Dorchester, despite the sale of the freehold of the site by Eldridge Pope...
Maximising wine sales
23-Jan-2003
I was prompted to write by reading Alan Platts' letter and Andrew Jefford's article in last week's Morning Advertiser (16 January). Off-trade wine...
Interbrew backs the Cask Marque
23-Jan-2003
by The PMA Team Interbrew is investing £500,000 in Cask Marque to help licensees ensure a high-quality drinking experience for pubgoers. The...
Quality drive set to revive cask ale
23-Jan-2003
by Tony Halstead Pubs in tenanted and retail estates are showing heightened awareness of cask-quality initiatives in a resurgence of interest which...
Carling in £3m deal to back live music
23-Jan-2003
Carling has signed a £3m three-year sponsorship deal with live music venue operator McKenzie Group. The agreement includes plans to re-brand...
Image so crucial in real ale crusade
23-Jan-2003
Cask Marque may not yet be a mass consumer brand, but it can only be a matter of time before every ale drinker in the country is looking for that...
National Pubs Week is Camra's rallying cry
23-Jan-2003
Consumer group Camra has joined forces with brewers, pub companies and wholesalers in a campaign to raise awareness about the decline in the number...
Congestion charge could mean more expensive pint
21-Jan-2003
London Mayor Ken Livingstone's controversial decision to charge motorists £5 a day to drive into central London could lead to a more expensive pint....
Coca-Cola to axe returnable bottles
21-Jan-2003
Coca-Cola Enterprises (CCE) has defended its controversial decision to become the first major soft drinks company to axe returnable bottles.In what...
Arkells puts accent on access
16-Jan-2003
A disabled rights campaigner can now drink in his local thanks to a brewery company which is getting to grips with new legislation on disability...
GBL shelves new factory after tax hit
16-Jan-2003
GBL International, maker of VK Vodka Kick, has shelved plans to build a new factory because of Gordon Brown's 65 per cent tax hike on spirit-based...
Tenanted sector to be hit by price rise
16-Jan-2003
The controversial divide between tenanted and managed pubs over beer discounts is set to take an uncomfortable step in the wrong...
Pubcos must defeat brewer opportunism
16-Jan-2003
The latest round of wholesale beer price rises comes as a major blow to the bulk of Britain's licensees. With inflation at just over 2%, and most...
NEW BEER PRICE HIKE HITS PUBS
16-Jan-2003
by Richard Matthews and Mike Bennett Licensees are being clobbered by beer price rises well above the rate of inflation. Both Wolverhampton &...
Cask ale stalwart is tall in the saddle
16-Jan-2003
Horse-loving Mark Woodhouse has been around long enough not to be taken by surprise too often these days. Yet even the genial vice-chairman of his...
Carling signs £3m music deal
14-Jan-2003
Leading lager brand Carling will continue to make its mark on the music industry after its owner Coors brewers signed a £3m deal with the McKenzie...
Interbrew reveals new plans for Castlemaine XXXX
13-Jan-2003
Interbrew UK has unveiled its plans for the relaunch of Aussie lager Castlemaine XXXX.A £9m marketing campaign will attempt to persuade drinkers to...
Real Beer
09-Jan-2003
Pub of the Year This award, formerly Cask Ale Pub of the Year, has been renamed by sponsor Wadworth 6X to widen real beer's appeal, especially to a...
Carling launches Scottish assault
07-Jan-2003
Carling has emphatically launched a full-blooded assault north of the border, signing shirt sponsorship deals with Scotland's two biggest football...
'Alcopops' blamed for teenage binge-drinking
20-Dec-2002
Health experts are blaming 'alcopops' for an all-time high in teenage binge drinking.Worrying figures show that the average alcohol consumption of...
Customs & Excise gets Neame rap
19-Dec-2002
by Ailsa Colquhoun Customs & Excise officials have been described as "unfair and inefficient" by an industry leader after a week in which it...
Neames' troops rally round for war heroes
19-Dec-2002
Spitfire Premium Kentish Ale is to back an appeal to commemorate our greatest heroes and heroines, the winners of the Victoria Cross and George...
He may be leading a brewery that's a lot smaller than its co
19-Dec-2002
It's been a tough fortnight for Caledonian Brewery's managing director Stephen Crawley. If the desk-clearing exercise he's having to undertake before...
6BeerIt was the year that beer pulled its socks up. Or at le
19-Dec-2002
Only time will tell if the clutch of campaigns unleashed during 2002 will arrest the slow, drip-drip decline of "Britain's favourite long drink," in...
7BrewingIf anybody harboured doubts over the strength of the
19-Dec-2002
By February, the deal was signed, sealed and delivered. The Colorado-based company, third biggest brewer in the US, had sneaked up on the rails to...
A glass of IPA with your curry, sir? Or how about a Worthing
12-Dec-2002
Brewers large and small used the star-studded show to get the message across that beer and food make a perfect match. Even the centre's wine theatre,...
Burnley-based Moorhouse's Brewery has tripled production of
12-Dec-2002
Beer Seller has selected Moorhouse's as a Local Heroes supplier which means a higher profile for all its beers in the region and in Yorkshire, while...
Smirnoff Ice faces
12-Dec-2002
investigation in US American regulators have begun an inquiry into Smirnoff Ice as part of a wider inquiry into the flavoured malt-beverage category....
The spicy world of Syrah or Shiraz
12-Dec-2002
Winter days call for warming wines. There can be few reds as deep in colour and rich in texture as Syrah, which is frequently called Shiraz outside...
Pedigree preparation
12-Dec-2002
The year 2002 saw the 40th anniversary of University Challenge. Previous participants were invited to play in a series of past meets present. However...
Ale House host is so card sharp at boosting custom
12-Dec-2002
The Porter's Ale House in Macclesfield, Cheshire, has boosted its trade with a unique promotion linked to the town's rugby union football club....
Brakspear director Joe Laventure maintains that a wind of ch
12-Dec-2002
Subtle changes are taking place in the beer market, according to Joe Laventure, director of sales and marketing at Brakspear. An increasing number of...
Stella ads crowned in glory
12-Dec-2002
Interbrew is reinforcing its "reassuringly expensive" advertising campaign for Stella Artois with a new magazine ad drive. The new ads show the...
UK drinks giant distances itself from stateside Smirnoff Ice contoversy
11-Dec-2002
Diageo UK has dismissed allegations that its leading Smirnoff Ice premium packaged spirit (PPS) brand doesn't contain any Smirnoff vodka.Following...
CAMRA sets out to unite brewers
09-Dec-2002
The Campaign for Real Ale (CAMRA), is urging all brewers to unite behind an industry-wide generic campaign aimed at promoting beer and stemming its...
Disaronno's aroma campaign goes down the Tubes
06-Dec-2002
Italian liqueur Disaronno has been forced to shelve an aroma campaign on the London Underground due to fears of a terrorist gas attack.The brand had...
Interbrew unveils gorgeous new look for Boddingtons
05-Dec-2002
Interbrew has launched a glamorous new font, incorporating a cylinder-less beer engine, for its Boddingtons keg brand as part of a £14m marketing...
Budweiser scores with FA Premier League sponsorship deals
05-Dec-2002
Budweiser has reinforced its relationship with the world of football after clinching two sponsorship deals with the FA Premier League (FAPL).The...
Microbrewery for former Courage site
05-Dec-2002
A microbrewery is to form part of a £150m redevelopment of the former Courage Brewery in Bristol. Work on the three-year project is expected to...
Dutch giant Heineken is being re-launched with a new premium
05-Dec-2002
Heineken UK announced this week it had signed a contract with cross-channel logistics specialist P&O European to transport its new premium lager...
Cider with Gordon
05-Dec-2002
Despite the ongoing decline in cider sales and falling producers' margins, apple growers are reaping the benefit of the 2% duty reduction on cider...
Beer conference move by Camra
05-Dec-2002
by Mike Bennett Camra this week called for a conference of key players in the brewing industry to boost the crusade to revolutionise the image of...
Boddingtons in £14m spend
05-Dec-2002
Interbrew is introducing a new Boddingtons pump handle and badge as well as trialling cylinder-less beer engine technology as part of a £14m...
Amstel to create "Super Standard" lager sector
03-Dec-2002
Only months after declaring there was no future in the Britain's standard lager sector by withdrawing its flagship Heineken lager, 3.8 per cent, the...
Five per cent Heineken primed for launch
02-Dec-2002
Plans for the February 24 launch of the new five per cent version of Heineken are well underway. Although Heineken UK, a London-based subsidiary of...
