Pubs in Lancashire and Hampshire have increased sales after introducing smoking bans, while a no-smoking day ban in Bolton's oldest pub saw sales fall.
The Farmers Arms at Bispham, Lancashire, reopened with a smoke-free policy three months ago, in the wake of a £300,000 refurbishment.
S&N Pub Enterprises lessees Paul Innman and Martin Currell (pictured) have found that word of mouth is attracting both new and former customers, but suspect the interest has a lot to do with the pub's increased food offer.
One reason for the decision was a desire to protect staff from a smoky atmosphere. However, as a food-led, family-focused business, a no-smoking policy also made business sense.
Hampshire pub the Traveller's Rest at Hythe has seen strong trading since introducing a smoking ban at the beginning of March.
Owners Andrea and Brian Morrison polled regulars at the pub before implementing the ban. Brian Morrison was reported saying: "We've noticed an up-turn in trade and we're hoping that will continue. We are getting more kids and families in now, but we also still have people wanting to come to the pub just for a drink."
Meanwhile, a no-smoking day ban in Bolton's oldest pub saw sales fall.
The Man and Scythe, in Churchgate, ran a smoking ban onno-smoking day lunchtime.
Licensee John Jewitt admitted that some of his regulars had boycotted the pub in disgust but new customers had come in to support the cigarette ban.
"My takings were just slightly down on an average day," he said.