How Diageo One Can Help Grow Your Business

Diageo recently transformed its online platform ‘Diageo One’, with the aim of revolutionising its support for independent operators. To celebrate the transformation, Diageo hosted a business growth day, inviting a handful of operators to take part in a range of roundtable discussions, tastings and interactive workshops to learn more about the tools available on Diageo One, and how these can support the growth and long-term success of their businesses.

Read on to find out six ways Diageo One can supercharge your business. To register for free, operators can visit www.diageo-one.com​​. 

Optimise your sales with free ranging and merchandising guides​

Optimising a drinks range means more than just filling the back bar with stock. Diageo One’s spirits ranging and merchandising advice can help operators ensure they are stocking the most popular and trending spirits, as well as merchandising them in the right way to ensure maximum visibility. By getting the basics right, operators can harness the power of the category.

Tap into hundreds of key serves to delight customers​​

Diageo One provides operators with a one-stop shop of serve inspiration, tailored to the venue type and products stocked. By using Diageo’s ‘Serve Strategy Bible’, operators can ensure their range and serves are best suited to them and their customers and be inspired to offer something new and different.

Keep pouring beautiful pints of Guinness with the quick, interactive Fault Fixer​​

Did you know, four in ten Guinness drinkers would not return to a venue if their pint of Guinness was of poor quality[1]​​? Keeping your Guinness experience positive is key to having happy customers, and Diageo One has all the tools and guidance to keep you pouring beautiful pints. Head to Diageo One to find ‘Fault Fixer’ – a simple, self-diagnostic tool which offers advice on ensuring dispense quality, as well as FAQs and instructions, allowing operators to assess and fix many dispense issues there and then.

Dip into a wealth of free staff training, available for all levels of experience​​

Delivering a fantastic experience is essential to driving more visits from customers, with one in two guests making an effort to visit venues with better quality drinks[2]​​. Through Diageo One, operators can access the Diageo Bar Academy which hosts a range of industry-leading training, to support businesses and their teams to develop, grow and create great quality serves. Find all kinds of training on the platform, from making the perfect G&T, to perfecting cocktail techniques.

Capitalise on the alcohol-free boom​​

With almost two-fifths (44.4%) of adults saying they want to moderate their drinking^[3]​​​​ and 61% of adult drinkers switching between alcohol and alcohol-free options in the same occasion[4]​​, operators can encourage customers to trade up from tap water and explore a range of alcohol-free options. While alcohol-free awareness grows among consumers, getting staff buy-in and increasing their knowledge on alcohol-free options can mean venues can better cater to this demand. Diageo One hosts a range of educational material on the alcohol-free opportunity. Register now for access to insights and trends on the category, as well as vital advice on what to stock, how to display, how to price and how to serve your range to capitalise on this growing space.

Free marketing support to drive footfall, and in-venue experience​​

Research has shown that people are increasingly visiting the on-trade to celebrate events and special occasions[5]​​. Operators can engage with their guests and showcase their drinks offering for those special occasions, by downloading digital and social media assets from Diageo One – the assets help to promote serves available suitable for everyday occasions, such as after-work drinks, brunch, or Sunday roasts.

Diageo One hosts a range of digital, downloadable and printable assets, easily allowing operators to capitalise on key occasions, and in-venue experiences. Register today for:

-          Social media assets

-          Pre-booking assets, encouraging customers to plan ahead

-          Printable menu clips

-          Printable posters

Whether you want to dip into some training material, fix a fault or learn how to maximise your range and sales, visit Diageo One to access your free business support tools: www.diageo-one.com​​.