From October 1, pubs, clubs and bars will be able to serve Staropramen, Mahou and Poretti in the branded glasses, under new legislation.
“World Lager is in strong growth in the on-trade, and we have a portfolio of market leading brands which is driving the category," said David Scott, customer marketing director for Carlsberg UK.
“Staropramen, Mahou and Poretti are enjoyed by a diverse range of consumers on many different occasions, from a drink with friends to a beer with meal. By introducing two-third pint glasses, we’re adding to the range of choice our on-trade customers can offer.
“Thanks to the deregulation of the law, the two-third pint measure now sits neatly between the traditional half-pint and pint. Offering these premium World Lagers in our high-quality branded glassware will ensure that the new serving size has a high profile in outlets.”