Greene King launches new dispense system
Suffolk brewer, Greene King has launched a bright new dispense system for Greene King IPA called Cask Revolution. The illuminated model, unveiled at...
Suffolk brewer, Greene King has launched a bright new dispense system for Greene King IPA called Cask Revolution.
The illuminated model, unveiled at this year's Great British Beer Festival, features a contemporary font on the pump clip, which lights up to give it greater impact on the bar.
Greene King Brewing Company managing director Justin Adams said: "The new illuminated model will ensure that Greene King continues to recruit younger drinkers to the category, by making cask ale an even more attractive proposition. It's modern, it's stylish and at the same time offers choice."
Cask Revolution has already been installed in over 1,000 pubs. In the top 20 per cent performing cask ale houses, there has been an uplift in sales of 35 per cent.
