Pub lets customers barter for beer

A freehouse is taking on the price promotions run in nearby pubs by allowing customers to barter for their beer.

Regulars at the Bugle Horn in Bassingham, Lincolnshire, can swap goods such as game or services including washing up and decorating, for a drink.

Owners Matthew Walsh and David Hurst said the exchange system was a way for independent pubs to compete with the cheap deals larger chains can offer.

Matthew said: "We can't compete on the prices - there's no way that we can.

"If it can be used or gives benefit to us, or saves us money, it means then we can keep our costs down and not pass on huge price increases to the customers. For everyone it's a win-win situation."

The pair opened the Bugle Horn a year ago after working in the tourism and hospitality industry for several years.

They now leave messages on the 17th century pub's chalkboards advertising their needs - and the potential rewards.

David said: "We have had locals donating shrubs and plants to brighten up the garden, and of course they were rewarded.

"We try and give something else back to people, we're always open to new ideas. It's brought a real buzz to the pub and village."

The scheme has been a boost to the pub's kitchen, too. During hunting season, locals will exchange game birds and rabbits for pints, while keen gardeners bring in vegetables from their allotments.

And if the pub has a maintenance problem, the licensees simply ask for help from the other side of the bar.

Matthew added: "There's always someone who knows a qualified plumber, or electrician. They get rewarded with free drinks, and we get our problem fixed. It's a great deal."