Everards launches white tiger competition
Leicestershire brewer Everards is launching a tiger spotting competition in celebration of the Year of the Tiger and the Chinese New Year.
Eagle-eyed customers should look out for a white tiger replacing the regular orange tiger on Tiger Best Bitter pump clips.
The new pump clip will move between the Everards 170-strong pub estate over the next year.
Monthly winners will be entered into a prize draw at the end of the Year of the Tiger to win £500-worth of experience day gift vouchers and a tour of Everards' Castle Acres brewery.
"We are really excited about introducing the white tiger pump clip and hope our customers have a lot of fun on their tiger spotting expeditions," said marketing manager Erika Hardy.
The brewery is also looking for pubs to submit their Tiger-inspired chalkboard creations through the Everard's Facebook page.
All national pubs stocking Tiger Best Bitter are eligible.
