Snacks focus: Packing a crunch

Perfect crunch is a new range of crisps aimed at the premium, adult market. And as the name suggests, the emphasis is on the use of high-quality ingredients and thicker-cut crisp slices to add that all-important crunch.

The new snack range uses the Lady Rosetta potato variety throughout the whole year. The potatoes are grown in the Egyptian Nile delta and the manufacturers claim that the fertile land produces a spud with superior texture, crunch and flavour.

The Egyptian weather also allows two crops a year, which guarantees continuity of supply.

The potatoes are sourced close to the factory in Egypt, which uses around 75 per cent clean, renewable energy due to the hydroelectric power harnessed from the Nile river.

Perfect Crunch is available in Mediterranean Sea Salt, Slowly Matured Cheddar & Red Onion and Mediterranean Sea Salt & Malt Vinegar flavours.

The brand is the brainchild of Egyptian entrepreneur Mostafa El Baradei, who says: "I made sure that at every step I used the best experts and best- quality ingredients available. I did not compromise on quality at any step along the way."

With a unique bag size of 55g, the Perfect Crunch range is designed to be enjoyed as an indulgent snack. For a limited time a complimentary bar towel or set of two beermats are available with every box ordered.

For more information go to www.perfectcrunchcrisps.co.uk