Cains continues to grow with Sainsburys now on board
Cains the Liverpool brewery rescued by Ajmail and Sudarghara Dusanj continues to go from strength to strength having just signed a deal with supermarket giant Sainsburys.
The deal makes Sainsburys the first national supermarket chain to list Cains Finest Lager - the award winning brew which was recently named the coolest drink on the planet by GQ magazine.
The listing is a major milestone as Cains looks to roll out its Finest Lager across the UK.
Cains' joint managing director Sudarghara Dusanj said: "This is another great endorsement for the quality and taste of our British born lager. Increasing take home sales is a big part of our strategy for growing our brand and this backing from Sainsbury's is a major boost."
"There is a great market for regionally brewed beer - especially lager. Lager sales make up 70% of the beer market of the UK. Ten years ago, it was 50%. We're one of the only independent brewers that has the ambition to create a top 10 lager brand from scratch and with recent success in securing national on and off trade listings, we're happy with its initial progress."
Cains listing with Sainsbury's comes on the back of a recent deal with pub giant Mitchells & Butler, which is making Cains Finest Lager available in almost 100 of its top 'connoisseur' outlets.
Ben Wheeley, category beer buyer for Sainsburys, said: "We're always looking for new products to bring to our customers. The team at Cains impressed us with their passion for brewing great tasting beer and their Finest Lager already comes with great credentials."
