Licensees encouraged to visit LIWSF
Licensees have been encouraged to take advantage of this year's London International Wine & Spirit Fair, particularly the on-trade section.
The event, which runs from May 16 to 18 at the Excel Exhibition Centre in London, operates an exclusive, on-trade area where the tables are unmanned, allowing visitors to browse wines at their leisure.
James Murray, exhibition director (pictured), told The Publican: "For time-pressured licensees the London International Wine & Spirits Fair is, quite simply, a one-stop shop for tasting wines and spirits from around the world, all under one roof.
"The fair is a great opportunity to meet the winemakers behind the wines the licensees sell.
"It is a chance to discover new and exciting products and to get valuable business advice - including increasing profit margins."
There will be a number of on-trade focused seminars and briefings, details of which can be found opposite.
Plus, the amount of spirits producers exhibiting this year has doubled compared to 2005, with the creation of the Spirits Quarter.
- For further information, visit www.londonwinefair.com
A selection of useful LIWSF seminars
Tuesday May 1612.15pm-1.15pmEnotria Winecellars - The New World in the on-trade. Much more than house wine?Enotria Winecellars has assembled a panel of experts including New and Old World wine producers and restaurateurs to debate this issue and to discuss what the future has in store for New World wines in the on-trade.
Wednesday May 173.45pm-4.45pmLIWSF and Complete Media Group - The Chef/Sommelier ChallengeLeading restaurateurs and chefs are to supply signature dishes which will then be matched with wine from the event by their sommelier. Expect some interesting pairings and some leading names in the food and wine industry.
Thursday May 182pm-3pmHaymann Barwell Jones - Making your wine list work harder. How to make 20 per cent more gross profitA discussion on structuring a wine list to achieve maximum profitability, including: Placing wines at higher price points without reducing salesWine list presentation and formatCash margin or percentage?
