Brands to look out for

Simon Kay, commercial director, Regent Inns "We have put San Miguel on draught into Bar Risa because it offers choice to premium draught lager...

Simon Kay, commercial director, Regent Inns

"We have put San Miguel on draught into Bar Risa because it offers choice to premium draught lager drinkers and it's a fun brand."

Clare Vintner, director of drinks, Spirit Group

"There are going to be interesting developments in the premium draught lager sector. We have been testing draught Heineken. We are also set to test Kirin Ichiban in the New Year. Cask ale is the category to watch. It is attracting interest as it offers great choice to consumers. We will look to formalise our portfolio in the New Year to address the need for regional variations."

Jason Danciger, purchasing director, SFI

"We have put draught Kirin Ichiban into our new concept, Label, in Manchester. We are now set to upgrade from the Kirin bottled beer in our outlets to the draught version, which uses the unique Ichiban Shibori brewing process. Rum is an exciting category right now. Santiago de Cuba is in our Havana bars but we're looking to put it into our other outlets. We have also looked at the Angostura 1824 and 1919 rums, distributed by Paragon Vintners."

Adam Collett, marketing director, Greene King

"Cask ale is up and coming, which is great because pubs can offer something supermarkets can't. We have had a lot of success with Greene King IPA this year, due to the fact that it's becoming more recognised outside the south east heartland. We only have Kronenbourg 1664 Blanc in a few outlets but it is showing already that it could well be a brand for the future."

Caroline Craik, purchasing director, Yates Group

"We put Bravara into our Ha Ha bars a couple of months ago. It's done very well because it doesn't look as mainstream and is more style-conscious than Corona ­ and our consumers are prepared to experiment."

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