Drinks

Hop in your DeLorean: Adam Mayers is going Back to the Future

BIG INTERVIEW

The Big Interview: Expect the unexpected

By Gary Lloyd

No one expects a pub boss to talk about TV shows and films from the 1980s but Hydes Brewery managing director Adam Mayers does.

Significant investment: Northern Monk expands brewing capacity by 20%

Northern Monk expands brewing capacity by 20%

By Rebecca Weller

Northern Monk Brew Co. enters “exciting new era” as it increases its brewing capacity by a fifth after injecting half-a-million pounds into its main brewery.

Focus areas: SIBA has put forward its manifesto ahead of a general election (image: Getty/8213erika)

SIBA outlines areas next Gov should focus on

By Nikkie Thatcher

Fairness across the market and taxation as well as environmentally sustainable policies are some of the areas one trade body is calling for ahead of the next general election.

Consumer trends for pubs for summer 2024

PROMOTIONAL CONTENT

The consumer trends set to define summer 2024

By Heineken UK

Serena Smith, head of category at Heineken UK, speaks to The Morning Advertiser on how pubs and bars can make the most of beer and cider sales this summer season

CMBC launches 1664 Blanc to UK

PROMOTIONAL CONTENT

Blue in bottle, iconic in flavour – 1664 BLANC

By Carlsberg Marston's Brewing Company

Kronenbourg 1664 launched its super-premium offering to the UK in February with the arrival of the playfully elegant and iconic blue bottle of 1664 BLANC.

Doom and gloom: sector needs to be more positive about cask

THE CASK PROJECT

Bradbury: Cask has seen 'too much doom and gloom'

By Rebecca Weller

Cask beer has been the victim of too many reports of “doom and gloom” during the past couple of years as consumers seek consistency, quality and tradition within the category, according to T&R Theakston managing director Richard Bradbury.

Price increases: lager costs up 5.6% year-on-year (Credit: Getty/ Jack Andersen)

Beer prices up 5.6% year-on-year

By Rebecca Weller

The average cost of a pint of lager in pubs saw a 5.6% uptick in the year to February 2024, new figures have revealed.

Priced out: Breweries battle soaring costs and the cost-of-living crisis (Credit: Getty/MontyRakusen)

Insolvencies of breweries jump 82%

By Amelie Maurice-Jones

The number of UK breweries going insolvent has jumped 82% in the last year, according to audit, tax & advisory firm Mazars.

Cask and keg: Adam Mayers of Hydes Brewery

TV show-themed beers from Hydes

By Gary Lloyd

Hydes Brewery will be producing seasonal beers throughout 2024 based on TV shows from the 1980s and 1990s.

Softly does it: if a drink looks attractive it is likely to entice others to purchase in your pub (credit: Getty/ViewApart)

FEATURE - SOFT DRINKS AND MIXERS

FEATURE: Find a soft spot for making money

By Emma Eversham

If you run a pub off the beaten track, or at least one with limited passing trade and you have a regular supply of customers, then congratulations, you’ve created a destination pub.

The right stuff: branded glassware has been designed to increase the enjoyment of that particular beer or range

OPINION

OPINION: A touch of glass in elevating beer

By Georgina Young, brewing director and head brewer, St Austell Brewery

The hot topic of glassware came up recently on The Morning Advertiser’s Lock In podcast – touching on whether it’s OK or not if a customer gets their beer in an unbranded glass.

Adaptability and flexibility: SIBA rebrands with new name and logo to reflect extended membership

SIBA rebrands with new name and logo

By Rebecca Weller

The Society of Independent Brewers has debuted a new logo and a change of name to “reflect its expanding membership”.

Drinks Tracker: economic challenges continue to damage drinks sales (Credit: Getty/DGLimages)

Economic climate slows drinks sales growth

By Rebecca Weller

Managed venues closed February with further year-on-year drops in drinks sales as “shifting dynamics” make growth more “challenging”, particularly for the spirits category.

IWD 2024

INTERNATIONAL WOMEN'S DAY 2024

How the drinks industry can #InspireInclusion

By Rebecca Weller

To celebrate International Women's Day 2024 the Morning Advertiser spoke to some of the leading women in the drinks industry to discover how the sector can #InspireInclusion.

New products: This week's round-up features Hendricks Gin, Adnams, Cîroc, Krombacher and more.

NEW PRODUCTS ROUND-UP

Hendricks releases limited-edition variant

By Rebecca Weller

This week's round-up includes new products from Hendricks, Adnams, Cîroc , BrewDog Distillery, Krombacher, Cawston Press and more.

Greene King to release two cask beers from seasonal calendar

THE CASK PROJECT

GK to release two cask ales for spring

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King is releasing two seasonal cask ales for pubs to order in time for spring.

How can I increase RTD sales at my pub

DRINKS MASTERCLASS

RTD trends you need to know

By Rebecca Weller

As trends within the RTD sector shift and younger generations catch on to what the category can offer, publicans would do well to heed some expert advice.

Summer is on its way: apple and fruit variants are faring well (credit: Getty/ViewApart)

FEATURE – Cider

FEATURE: Boom period expected for cider

By Nigel Huddleston

The men’s football Euros and the Olympics, in Germany and Paris respectively, make the summer of 2024 potentially a boom period for pub cider sales.

How the revamped Proper Job IPA by St Austell looks

THE CASK PROJECT

St Austell rebrands flagship cask ale Proper Job

By Gary Lloyd

St Austell Brewery has unveiled a new look for its flagship IPA Proper Job (4.5% ABV), which will hit pubs and bars across the UK beginning this month (March 2024).

Changing perceptions: Lobos 1707 founder Diego Osorio on how pubs can maximise their Tequila offering (Credit: Getty/skodonnell)

How pubs can change perceptions about Tequila

By Diego Osorio, Lobos 1707 founder

As the popularity of Tequila continues to soar, pub and bar owners across the UK are presented with a unique opportunity to tap into the growing trend by pairing the spirit with food or hosting educational events to help change perceptions around the...

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Busy location on coastal main road Extensively renovated detached public house Five trade areas (100)  Sizeable refurbished 4-5 bedroom accommodation Newly created beer garden (125) Established and popular business...

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