Sharp’s launches Twin Coast pale ale on cask
The brewer, which is celebrating its 30th anniversary in 2024, announced the beer was made available in on-trade venues up and down the country from Saturday 16 March.
The 3.9% ABV cask pale ale, inspired by the Twin Coast peninsula in Cornwall, is said to be “a crisp, bright and pale-gold ale with a citrus-hop aroma, giving it a refreshing, juicy taste, perfect for pale ale lovers who want a burst of hop from their pint”.
Large segment of cask sales
The golden and pale segment is the second largest in the cask category, delivering 32% of cask sales (Source: CGA). Sharp’s said Twin Coast will offer a unique option to meet this growing demand, “delivering a breaking wave of refreshment to beer lovers in pubs across the UK”.
The launch comes on the 30th anniversary of Sharp’s Brewery being founded in Rock, Cornwall, in 1994. Since then, it has become the largest brewer of cask beer in the south-west and among its range is Offshore Pilsner, Atlantic Pale Ale and Doom Bar – the UK’s number one amber ale (Source: CGA).
Most recently, the brewer launched Sharp’s Solar Wave, a hazy cask IPA, which has sold more than 1m pints since launching in March 2023.
Contrasting coastlines
Sharp’s marketing controller James Nicholls said: “We’re delighted to be celebrating 30 years of great brewing at our home in Rock, Cornwall, and what better way to mark the occasion than with the launch of our new Twin Coast Session Pale Ale?
“We’ve taken inspiration from the Twin Coast peninsula in Cornwall where we are able to easily hop between county’s mellower south coast and the rugged north edge.
“Twin Coast Session Pale Ale encapsulates the two contrasting coastlines, with mellow biscuity notes combining with a vibrant hoppy flavour that customers are sure to enjoy.
“We’re helping our on-trade customers tap into the booming golden and pale ale category this summer while giving beer lovers a citrussy-hoppy beer that delivers on taste.”
