Live music in pubs could skyrocket in 2024
Gigs in the ‘seed’ music industry – those staged in hospitality venues across the UK – soared 37% over the festive season, providing a boost for artists and the pubs they performed in.
Gigs in the ‘seed’ music industry – those staged in hospitality venues across the UK – soared 37% over the festive season, providing a boost for artists and the pubs they performed in.
EXCLUSIVE
Alcohol-free beer brand Lucky Saint has launched a campaign, which includes giving away free pints, to encourage people to visit pubs during January.
Amber Taverns has reported strong trading over the festive period across its pub portfolio, with like-for-like sales up 20% in the period spanning 18 December to 1 January 2024.
Star Pubs & Bars has announced its “biggest-ever” package of events support for its licensees, set to launch later this month.
Pubs with rooms website Stay In A Pub has predicted pub accommodation to grow in 2024 after it reported a 50% increase in voucher sales over the Christmas period.
Despite concerns the festive season would be a disaster, operators have reported that trade was somewhat better than expected.