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From bombs to beer – AB InBev’s new UK head of on-trade talks pubs

Big Interview

From bombs to beer – AB InBev’s new UK head of on-trade talks pubs

By Nicholas Robinson

Yes that’s right, from bombs to beer. As it turns out, Budweiser Brewing Group’s (BBG) recently appointed on-trade sales director for the UK and Ireland Ryan Fritsch has an extensive background in bomb defusal, a skill he’s hopefully unlikely to need...