Archives for April 26, 2018

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What is happening in the cider category?

By Nikkie Sutton

Emerging trends, influences from the US and the impact of canning are all subjects to be discussed at The Morning Advertiser's Cider Summit this summer (22 June) at the Stable in Bristol.

Maximising Sport in Pubs

Case study: FourFourTwo and McGettigan's

By Stuart Stone

FourFourTwo magazine’s global brand director, Andy Jackson, and pub chain McGettigan's area manager Brian Kennedy, discussed how the two brands have collaborated to bring sporting events to life.

Five dishes to pair with IPA

By James Beeson

Finding food matches for India Pale Ale can sometimes be a challenge, as the aggressive bitterness and juicy, citrusy hop flavors can overwhelm more delicate dishes.

Maximising Sport in Pubs

Can pubs cash in on esports?

By Stuart Stone

The fourth speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference – head of esports and gaming at Goat agency and CEO of Edge esports, Adam Whyte – looked at how pubs can embrace gaming and e-sports and tap into the Millennial market.