Archives for October 4, 2017

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Future Trends: Spirits

Top bartenders ‘driving demand’ for rum

By James Beeson

Demand for rum is being driven by the enthusiasm of top bartenders and the growth in interest in cocktails, according to a leading global rum ambassador.

Future Trends: Spirits

Where next for whisky?

By James Beeson

The rise of products from the rest of the world market and an increased focus on personality are just two trends to look out for in the future of whisky, according to a leading spirits author.

Future Trends: Spirits

Rum will overtake gin as the next big spirit

By Nikkie Sutton

Golden rum will be the next big trend in the spirits category, outpacing gin in the next three years according to data insight experts CGA.

Future Trends: Spirits

Where next for gin?

By James Beeson

Gin will continue to drive the category growth in spirits through an increased focus on discovery and accessibility, according to Diageo’s head of European innovation.