Archives for August 17, 2016

← 2016

Spirits

Our ultimate cocktail guide

By Nicholas Robinson

Spirits and cocktails are a booming category in pubs, so it’s time to get your offer perfected. It’s not all about size either, but rather what’s the right mix for your pub’s customers. Nigel Huddleston and Nicholas Robinson report

Virtual reality

Innis & Gunn brings virtual reality to UK pubs

By Liam Coleman

Is this the real life? Is this just fantasy? It's hard to tell at 50 pubs dotted across the UK where Innis & Gunn is inviting drinkers to don a virtual reality headset when trying its beers.