Archives for July 25, 2016

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Marketing

7 ways to be a digital marketer

By Chris Lowe

Digital marketing is a must for any business, big or small. It can be daunting, but fear not, there’s a lot you can do on a modest budget to start or enhance your journey. 

Legislation

What if your hands are ACV tied?

By James Evison

The listing of pubs as assets of community value (ACVs) has caused controversy in the trade. The latest figures from the Campaign for Real Ale (CAMRA) show 1,500 pubs across the country now have the status. But what can you do if your pub is listed as an...

BEER

BrewDog launches “real ale"

By Daniel Woolfson

Anarchic Scottish brewer BrewDog has announced the launch of a new, “live” key-keg version of its well-known Dead Pony Club ale.

Marketing

Employer Branding: The Big Sell

By Greg Pitcher

Recruiting new staff is never easy but if you are to attract the top talent to your business it's vital to create an impressive employer brand to draw them in. 

In association with Diageo

There’s no excuse for a bad cocktail

By Nicholas Robinson

Cocktail making is a skilled profession, anyone who says otherwise is a fool. It is theatre, art and a craft that can be taught. Poorly-trained staff are an embarrassment and detrimental to business, but that needn’t be the case