Archives for May 2, 2016

← 2016

Summer of Sport

Comment: The sporting calendars have aligned

By Mike Berry

Summer 2016 promises to be a huge one for pubs when it comes to sporting action. Alongside the excitement of Euro 2016 and the Rio Olympics, there is wealth of top-quality action that pubs can use to drive footfall and increase profits.

Cider

Magners pumps millions into relaunch

By Nicholas Robinson

Irish cider makers Magners is pumping millions of pounds into a new multimedia advertising campaign to launch its new packaging and a rip-top cap.

Cocktail masterclass

How to make the perfect White Lady

By Nicholas Robinson

Gin is increasingly in demand from customers, who are seeking new ways to drink it. Nicholas Robinson caught up with City of London Distillery operations manager Luke Shackleton to find out how to make the White Lady.

Wine

What’s on at the London Wine Fair?

By Nicholas Robinson

Wine will flow in the capital today (3 May) as the London Wine Fair opens its doors to the trade, but what should operators look out for at the largest trade drinks show in the UK? Nicholas Robinson explores ahead of the event.