Archives for July 30, 2015

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Menu Marketing

Mark McCulloch: "a brand is a promise delivered"

By Mark McCulloch

What does the word brand mean to you? Is it a badge, a logo, a name, a colour or a collection of these? For me it is something that runs much much deeper and the best way that I have heard it described is that ‘brand is a promise delivered’.

People News

Andy Slee departs Punch Taverns

By James Wallin, M&C Allegra Foodservice

Punch Taverns has announced that external affairs and central operations director Andy Slee is leaving after almost five years with the company.

Wanted: People to help build a pub by hand

By Emily Sutherland

Many of us have thought about starting our own pub after one too many but a mysterious group in Manchester has taken it one step further by starting to build a pub by hand.

Beer

News of the brews

By Laurie Macdonald

News of the brews is your definitive guide to the week in beer, bringing you the latest in all things hoppy.