City News
Greene King completes Spirit acquisition
Greene King has officially completed the £774m acquisition of Spirit Pub Company to create what is described as “a real force to be reckoned with”.
Archives for June 23, 2015
technology
Flypay 're-invents' bar tab for smartphone generation
Flypay is working with Visa Europe Collab, Fuller’s and Zonal, to launch new technology that is says will reinvent the bar tab for the smartphone generation.
Pimm's summer campaign goes digital
Diageo has launched a new sensor driven Pimm’s marketing campaign in London. The system uses a network to collect smartphone data from within participating pubs to measure the level of busyness and displaying the data on digital posters directing...
Thatchers launches 'What cider’s supposed to taste like' campaign
Thatchers Cider has launched a new multi-million pound campaign for its flagship cider Thatchers Gold.
Campaigns
London licensee fights to revitalise high street
A London licensee has urged other publicans to follow her lead by organising campaigns to help revitalise their local high streets.