Archives for June 10, 2015

← 2015

Tap into the youth potential

By Pete Brown

Today’s ‘go it alone’ generation means the number of young licensees is on the rise. As Pete Brown explains, if you’re not in tune with their aspirations, they could leave you behind.

What does BT Sport's new European football deal mean for pubs?

By Mike Berry

If showing live football is an important part of your customer offer then the landscape is changing ahead of next season as all matches from Europe’s elite club competition – the Champions League - will now be shown on BT Sport – and nowhere else.