Archives for September 15, 2014

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WKD goes for Plebs

By Robyn Black

From modern Essex to Ancient Rome, alcopop WKD has ramped up its marketing with a second TV sponsorship deal, this time for ITV2’s Plebs.

Heineken sells 111 pubs to Admiral Taverns

By John Harrington, M&C Report

Heineken UK, owner of the leased pub operator Star Pubs & Bars, has agreed to sell 111 pubs to Admiral Taverns for an undisclosed sum.

Timothy Taylor announces new chief executive

By John Harrington, M&C Report

Timothy Taylor, the Yorkshire-based brewer and pub operator, has announced the appointment of Tim Dewey, current global marketing director and UK commercial director for Drambuie Liqueur Company, as its new chief executive.