Archives for February 21, 2014

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Budweiser gears up for World Cup with new campaign

By Mike Berry

AB InBev has unveiled a global marketing campaign for its Budweiser brand ahead of this summer’s football World Cup, in a bid to gain a slice of the estimated 13.2% volume boost in beer and cider that the tournament will bring.

Enterprise Inns reveals new roadshow dates

By Noli Dinkovski

Enterprise Inns is bringing back its business builder roadshows for both existing and potential licensees after hailing them a success last year.