Archives for November 18, 2013

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The PMA's Guide to Bottled Cider

By Nigel Huddleston

With new launch and marketing activity coming from all directions, the growing cider market shows no signs of slowing down. The PMA reports

Chardonnay comes back into fashion

By Robyn Black

Accolade Wines, maker of Hardys and Echo Falls, is hoping to rid the world of the ABC (anything but Chardonnay) crowd with a new campaign to revive the misunderstood varietal.

Christmas drinks that will boost your sales

By Alison Baker

Several summer drinks brands, such as Pimm’s and Aspall Cyder, have given their offer a wintry feel to get in on the festive action. The cocktails opportunity is no different, offering hosts scope for year-round sales. The PMA looks at how licensees can...