Archives for August 11, 2013

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Evan Evans reveals pub growth plan

By John Harrington

South Wales brewer Evan Evans plans significantly to grow its pub estate because it believes the property market outside the M25 region has “bottomed out”.

Qcumber water gets sales push

By Jessica Mason

Qcumber, the soft drink made from natural cucumber essence and sparkling spring water, has received increased investment, a makeover and a new bottle size to celebrate its first year in the trade.

Diageo launches Baileys Chocolat Luxe

By Jessica Mason

Diageo has invested £5.5 million in a TV advertising and sampling campaign to support the launch of a new premium sub-brand for its cream liqueur brand Baileys.

Absolut redesigns flavoured range

By Jessica Mason

Pernod Ricard has launched new bottle designs for its Absolut range of flavoured vodkas in an effort to stand out from the crowd as well as draw further links between the brand and the art world.