Archives for October 24, 2012

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Facebook: Targeting your pub's page at the right people

By Mark Daniels

It was wonderful to be invited to speak about online marketing at the Freeholder Business Conference last week, and I always get a little buzz from being able to help people spot new ways of getting more from their social media and other online channels.

Why our pubs need to feed the experience junkies

By Rob Willock

I’ve had some conversations and heard a few conference presentations lately on a similar topic. The latest discussion — with a pubco MD — helped crystallise my thoughts on the matter. Society is changing in ways that require the businesses that serve it...