Archives for March 1, 2012

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Capture customers — and don’t let them go

By Phil Davison

Leaving your customers in charge of your relationship is a recipe for disaster. Your customers are certainly not as motivated as you are to make your pub successful, so if you want to see your profits grow you need to put yourself in the driving seat.

Grounds for hop-timism

By Pete Brown

I spent the other night sitting in a room above a pub, rubbing hops. This might seem like a strange thing to do. I mean, I like hops — most beer drinkers do — but isn’t rubbing them taking things a bit too far?