Archives for December 16, 2011

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BBPA launches unit awareness campaign

By Adam Pescod

The British Beer and Pub Association (BBPA) has made a range of materials available for pubs to mark the launch of its unit awareness campaign this week.

Red Bull ploughs £1.5m into sugarfree campaign

By Matthew Moggridge

Red Bull have ploughed £1.5 million into a promotional campaign for its Sugarfree variant as it looks to drive awareness of the product's low calorific value among calorie-conscious customers in the on-trade.

Bar staff rely on door staff for ID checks

By Gurjit Degun

Bar staff are still relying on door staff to make sure that they are not serving underage customers – that’s according to new research from test purchasing company Serve Legal.

Like-for-like sales up at Spirit

By Mark Wingett

Spirit Pub Company, the managed pub operator, has this morning reported a 6.2% increase in like-for-like sales across its managed estate for the 16 weeks to 10 December, and said it was on track to meet full year expectations.

ALMR announces ops award winners

By Gurjit Degun

Virge Balthazard of McMullen & Sons has been named area manager of the year in the Operations Managers Awards 2011, held by the Association of Licensed Multiple Operators (ALMR).