Archives for June 8, 2004

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Euro 2004 brings on attack of the snacks

Snacks companies have been gearing up for the start of Euro 2004 with the launch of new flavours and new advertising campaigns.Walkers Sensations has...

Euro 2004 extra: Team effort

Adam Withrington explains how one brewer has teamed up with a pubco to help licensees score during Euro 2004.Unless you have been living on another...

EC calls for alcohol duty rise

The EC wants an increase in alcohol duty rates across Europe to tackle fraud and smuggling.The proposal is likely to face fierce opposition, not just...